Shadé Olasimbo
Shadé Olasimbo
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From brand campaigns to documentary shorts, live events to social-first content, I bring stories to life with strategy, style, and heart. Take a scroll through some of my favorite projects to see what I do, how I do it, and imagine what we could create together.

HubSpot Spotlight

At HubSpot, I lead production for Spotlight: a global, cross-functional campaign that rolls out twice a year across web, social, and live events, such as INBOUND. I oversee creative strategy, manage timelines and budgets, and collaborate with teams across marketing, product, and brand to bring each story to life by aligning multiple teams across functions, regions, and time zones.


Throughout the campaign, I’ve produced 200+ video assets in six languages, distributed across global markets.

The Hustle YouTube Channel

I built The Hustle YouTube Channel from the ground up, translating the voice of its popular business newsletter into engaging, editorial video, shortly after HubSpot acquired the brand. I led the production of both long-form explainers and short-form social edits, handling everything from scripting to post.


The result? A fast-growing channel with over 100K subscribers, bringing smart, snackable business content to a whole new audience.

This is one of my favorite episodes of Unknown Empires, a series on the channel I helped conceptualize to highlight the hidden empires behind everyday industries.


For this piece, I led pre-production efforts, was hands on in script development, and was a mentor in the in post process, shaping the edit and animation to bring the story of Sarah Oliphant’s backdrop-painting empire to life with depth, pace, and style.

NeuroLeadership Institute

As a Senior Producer, I developed learning and development content for Fortune 500 clients. While much of that work was internal, I also produced and hosted Your Brain at Work LIVE, NLI’s weekly podcast and webinar series, which averaged 1,000 registrants and 10,000 listeners weekly.


For the Juneteenth 2021 episode, I moderated a conversation on a topic close to my heart: exploring the holiday’s significance, sharing lived experiences, and offering curated resources for continued learning.

National Association of Manufacturers

As Video Lab Manager at the National Association of Manufacturers, I led video production efforts to support the NAM brand and the 14,000 manufacturing companies it represents nationwide.


This video launched the 2020 Creators Wanted campaign. I produced, directed, shot, and edited the piece, which features industry executives highlighting the campaign’s role in reshaping perceptions of manufacturing and attracting the next generation of talent.

University of Miami Athletics

During my time as Manager of Production Services at the University of Miami Athletics Department, I led creative across all 16 varsity teams: producing, directing, shooting, and editing content that told the Hurricanes' story.


For the 2018 Hurricane Club campaign, I created a video featuring student-athlete voices to highlight the real impact of donor support. I handled scripting, shooting, directing, producing, and editing, delivering a piece that was both personal and purpose-driven.

WPSU Penn State

After graduating from Penn State, I joined WPSU, the university’s PBS affiliate, as a Sports Producer and Editor, where I earned two Emmy nominations for my work.


This segment, “The Calm Before the Storm,” opened the 2014 season of Unrivaled: The Penn State Football Story. I produced and edited this piece to set the tone for the season, blending cinematic visuals with a grounded sense of anticipation.

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